Powweb just made major changes on their homepage last month. Due to previous tasteless layout, they come out with new 2.0 design that a quite impressive and handy. Red color, known as their signature color, slightly annoying with it was applied on every single subject on their site. Lots of improvement made on their new site in terms of models (Godaddy still remain their sexy models), colors combination, dynamic buttons and everything towards 2.0 concept.
Here is some major changes from their site:
1. No more sexy model - Some of you may miss the sexy model, but in the Web 2.0 world, customers are much smarter and care about about the details and features of their hosting packages. That being said, we had to say goodbye to the sexy model. Who knows, if this design doesn’t work out, she may return so there is hope for those who liked her.
2. We took the red out – Well, not all of it. My feeling was that we used too much of our signature color on the home page. Reaching the page felt as if you were landing on a stop sign and therefore not encouraging you to go any further. I think this page feels a bit warmer, don’t you?
3. New button style - There is no no real big reason for this style. It is just more original and cooler then any of our competitors.
4. More prominent display of our partners and scripts – In order to make your hosting experience the best possible, we work really hard to find the best partners and coolest scripts. That being said, I thought we needed make this far more visible on the home page, which I think this accomplishes.
5. New ‘What’s New Section’ – Since we are constantly making changes at PowWeb, I thought it would be nice to give you a place to check out the latest changes.
Hope with this new changes will meet their new objective to make it warmer and more informative. Since 2.0 design and style applied, they should get better click-to-sale ratio compare to previous layout. It such a good approach to catch first-timer eyes and converting them to customer instantly.
